useless blog

Iceland's erupting volcano spewed a lot of ash into the air that made flying in Northern Europe impossible for a few days in April. 100,000 flights were canceled and millions of people temporarily stranded all over the world. I have friends who couldn't get back to the UK from South Africa, back to the US from London and Paris and my parents were stuck in Chicago trying to get back to Heathrow.

There were environmental consequences too. The skies were much clearer and 206,465 tons of CO2 did not enter the atmosphere each day from aircraft that would otherwise had done so if they hadn't been grounded. People noticed how much better the air quality was.

That got me thinking. Was this a form of intervention from a higher being- lets call her God - to remind mankind how we are screwing up the planet by taking things like air travel for granted? Are we being reminded that we need to cut back on our addiction to things that are polluting the environment?

Yup we've gone and done it, we've slashed the prices of our classic men's and women's tee shirts from a very reasonable $28.00 to an amazingly low $18.00

How can we do that, we hear you ask? Very simple actually, you just switch out the numbers on the website.

Of course it'll mean sacrifice for us. No food at weekends, for instance. But we think it's worth it just to see smiles of joy on our loyal customers' faces.

So go at, order some and make it all worthwhile.

Mark

Coke is really trying to be environmentally responsible for and over the past few years have been coming up with some interesting initiatives o reduce to reduce their impact o the planet. They've already committed $60 million to building the world's largest bottle recycling plant and have stated a goal of returning to communities and nature an amount of water equivalent to what they use in beverages and their production. Now they've just announced a new plastic bottle that's made partly of plants!

This from yesterday's Wall Street Journal:

"Traditional plastic bottles are made from polyethylene terephthalate, commonly known as PET, which is derived from petroleum, a nonrenewable resource. In 2006, production of plastic bottles for U.S. beverage consumption required the equivalent of more than 17 million barrels of oil, according to the Pacific Institute, a California-based environmental think tank.

Celebs including Emile Hirsch, Jessica Biel, Lupe Fiasco and Isabel Lucas are going to climb to the top of Mt. Kilimanjaro this month to raise awareness for the more than one billion people worldwide who lack access to clean drinking water. Hirsch said: "Water-related illnesses kill millions of people. But it's a solvable problem. It's not an incurable disease. It's within our reach to change."

Read the full story from the Huffington Post at
http://www.huffingtonpost.com/2010/01/04/emile-hirsch-to-join-summ_n_410...