An ironic product name can often take a company a long way. In this case, use less is the message, and Useless is the name – we all could do a little less consuming of everything – whether it be too many Halloween gummy bears, too many six-packs of bottled water or the plethora of pointless do-dads and gadgets with which we clutter our lives.
U.S.-based Useless makes its hoodies, water bottles, bags and tees from trash, recycled, and/or low impact materials and donates a fat 10% of its profits to developing nations’ water and sanitation products. Good stuff, and far from “useless.” Find out more at useless.org.
Post new comment