Environment

Coke is really trying to be environmentally responsible for and over the past few years have been coming up with some interesting initiatives o reduce to reduce their impact o the planet. They've already committed $60 million to building the world's largest bottle recycling plant and have stated a goal of returning to communities and nature an amount of water equivalent to what they use in beverages and their production. Now they've just announced a new plastic bottle that's made partly of plants!

This from yesterday's Wall Street Journal:

"Traditional plastic bottles are made from polyethylene terephthalate, commonly known as PET, which is derived from petroleum, a nonrenewable resource. In 2006, production of plastic bottles for U.S. beverage consumption required the equivalent of more than 17 million barrels of oil, according to the Pacific Institute, a California-based environmental think tank.

“Our bodies used to be all flesh, but now we are wired to iPods, GPS devices and the Internet. The hybrids we drive are the hybrids we are, and it took the whole of the 20th century to mainstream the idea. The United States was always a nation of hybrids: Immigrants mixed here to make a new kind of people — a hybrid people called Americans. The 20th century, the “American century,” was the huge rush of euphoria that came from the mixing of so many differences. This was the reality, but acknowledging it was something else: Not until the 1970s did we allow the possibility that we could accept our roots and also be Americans. The age of the hyphen was upon us: We became African-Americans, Italian-Americans, Mexican-Americans and so on.